Ad copy serves a singular purpose and that is getting a reader to take action.
Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.
Writing effective copy is an art.
The more you practice, the better you get at it.
Research your Topic Extensively – Be more educated about whatever it is you are writing about than anyone else you know.
The best thing you can do before you write anything on the page is research whatever it is you are writing about.
In network marketing, it is easy to find content to write about.
That is because the subject of network marketing itself is full of useful ideas, insight and information.
But, if you are writing copy to inform people about your product, or get them into the business, you need to know everything about it.
It just helps to have knowledge, and the more you have, the better off you will be. Once you have all of the details, the information will flow much easier, and it is a lot easier to structure that information.
Even if you know a lot about something, it still requires thought, when it comes to how it is going to be laid out to other people.
What is the best sequence of events?
How are you going to order the process of your copy?
What steps are you going to emphasize on the journey of informing your prospect about the product or service you are offering.
Make Your Content from your Point of View
One of the most important things you can do when writing copy is let people see you.
Let them see a little bit of your personality, or even their personality in what you are writing.
Sometimes it is helpful to create a picture of your target demographic, and put it in front of you while you are writing the copy, so you have a visualization of the type of person you are talking to.
The point is, you are talking to an individual.
You are speaking to someone who has a personality that is influenced by other personalities.
This means, your copy needs to also have a personality.
Let people see a little bit of who you are, or like I said, who you need them to see.
The Headline Really is the Main Focus
Think about how important the headline is when you are reading something.
The headline is what gets you to click on the article in the first place, and if it is good enough, it will make you read a mediocre article all the way through.
Why is that?
Do we think that be reading more of it makes it better?
No, but we do want the answer or the reason behind the beautiful headline.
Writing a good headline is also an art, but there are things you can do to make your headlines better.
You can use numbers.
Numbers next to text like “5 Easy Ways” or “13 Things Your” – stand out. It makes the headline more attractive and gives you 5 things to look forward to.
You also need to understand your audience.
Understand who the headline is talking to.
People live in difference circles and talk differently.
Talk to your target demographic.
If you have a product that should appeal to all demographics, target those demographics individually, based on the wants of that subset of people.
There are a lot of tools that you can plug in to that give useful insight on such things.
You can always write your copy before you try to create your headlines.
The headline is the make it or break it.
If you have a good headline, you can rest assured that most people will read every line of copy.
There are easy tools out there that you can use that will help you. The point is, when it comes to writing effective copy, the headline is the most important part. Writing a good headline for every blog post is something that cannot be overlooked.
Don’t be Too Technical
Simplicity is where it is at when it comes to writing copy that is effective.
People don’t like long sentences.
They don’t want to read through a bunch of technical information presented in a boring way.
You want to make your content exciting and simple.
Break it up.
Don’t make a whole bunch of paragraphs, but let your thoughts flow down the page.
Make it natural, just as your speech is natural.
Tell your story with passion.
Be full of energy and light, and know what it is you want to say.
This is the most exciting time in history to live, and you are in business for yourself.
You have an exciting story to tell because you are on an exciting journey.
Freedom is right there in front of you.
All you have to do is reach out and take it.
That all by itself is something to be excited about.
It should definitely be easy for you to let yourself go.
Let the passion drive the content forward.
Look at the circumstance and the reason you have a message to convey.
Don’t get caught up in being correctly formatted, or having proper sentence structure.
None of that stuff matters.
In the grand scheme of things, the only thing that matters is you and your experience that you are transferring through your words.
Assign your content to a particular purpose.
This comes back to knowing your product.
The more unique and compelling your content is, the better it will perform.
A lot of content might be a useful SEO strategy, but it isn’t going to serve a purpose in building your business unless every piece of content has a purpose.
Every piece of content needs to be perfectly curated, with time, effort, enthusiasm and all of the passion you can muster.
If you are writing about one advantage of your product. Think about every single detail of that advantage. Break it down in a simple way. Let people see it the way you see it. Make them know what you know.
Each piece of content you have also needs to be plugged into the follow up process somewhere. You are always going to be giving people the ability to opt out, but why wouldn’t they want valuable content that was helping them grow their business, or learn about the products.
Make each piece of content specific to an individual advantage of the product, and opportunity. Outline every piece of your business from your perspective in your content.
Paint a Picture of your Idea Customer
I discussed this a little bit earlier, but I want to look at it a little bit closer today.
Write your content targeting a specific subset of individuals.
A farmer for instance, is going to understand and be interested in farm related things. It isn’t a bad idea to write to that demographic if that is a subset of your business. Figure out who your customers are, and paint a picture of your customer.
Google pictures of people on the Internet that are farmers for instance.
Look at that picture of that person while you are writing your copy.
Formulate your copy to that individual that you are talking to.
This sounds complex, and it is somewhat.
It isn’t though because content curation is done over time.
You can spend a week researching and writing an article.
If you do that for each article you write, you will have 52 articles of compelling content over the course of a year.
That is a game changer for the average person trying to pull off an effective content marketing strategy. If it is unique and good content, your site will be able to compete with any site in your industry, even as a network marketer.
As a network marketer, you can compete with fortune 500 companies when it comes to content, because you have the ability to plug into true passion.
Corporate copy has lost that personal flavor.
Your content can get just as much interaction.
You just have to keep with it.
You can’t give up.
Make your content worth their time.
This is what it all boils down to.
You have to make your content worth the time of the reader if you want that content to compel them to take action.
Don’t forget that your purpose is to exchange value in the form of information and ideas.
Make your information not only informative, but engaging.
Make your content provoke thought, and inspire imagination.
Paint a picture that takes someone through the process of transformation.
Make them see the metamorphosis.
Allow your prospects to jump on your rocket ship an take a ride.
Again, the time you put into curating the content is going to be the difference between content that provokes action, and content that does nothing at all.
Give people value, and they will give you their attention.
Don’t blame them though, if you don’t know what to do with it.
You are a network marketing professional who has unlimited potential.
You have the ability to be the top earner in your company.
It just comes down to how bad you want it.
Do you want to sit around waiting on magic, or do you want to make the magic happen?
Put time into developing the process of your business and I promise it will be well worth the effort.
Plus, I think you will find that it is a lot of fun.
Hey there, my name is Chris Curtis and I want to work with you. Join my mailing list here! I never send more than an email a day, and it is always jam packed with useful information. Thanks!