The money is in the list.
How do you build that list?
Today we are going to be looking at the easiest way to build a list of prospects looking for what you have to offer.
I love the Internet. It is a useful tool that gives me a place to send my prospects once I make that initial contact.
The problem with the industry today, is there are a lot of people teaching social media tactics, email marketing, SEO or whatever.
These are great ways to generate leads, but they aren’t the best way.
The best way opening a real line of communication with people you come into contact with each day.
This is the relationship marketing business.
Relationship marketing is about building relationships.
The best way to build relationships is to talk to people in person and exchange ideas in a way that provides value.
Strike up a conversation with someone standing next to you.
If you have a conversation with a friend, really listen to what they are saying to you.
Generating leads that are worthwhile comes down to the conversation you can have with prospects.
People want what you have to offer. They are interested in what you have to say.
They don’t want you to sell them something.
They do want you to help them solve a problem or provide solutions.
Figure out who your prospect is, and when you are in a conversation with them, be sure to listen to what they are saying. When the need for your product arises, educate them about the advantages. Then ask if you can follow up.
The automation of the Internet will help you follow up with those prospects. It will build trust in you as an authority. Definitely build your online presence strategically.
Remember that the best prospects are the ones you can look in the eye.
A lot of people don’t like the idea of selling to their friends and family.
If that is your thought process and you have the mindset of trying to convince people to buy your product, you aren’t getting the point. This business is about education and value. If you provide people with a solution through education, you allow them to make a no-pressure decision.
This is an easy business when you get passionate about your product.
Passion about the product is the key.
Get passionate about what you have to offer and learn everything there is to know about it.
The rest is easy.
When you have the passion and you know your product, the pieces of the puzzle will fall into place.
Talking about that product will be easy.
Get focused on what you want to accomplish.
Get excited about making it happen.
There are no limits friend.
Start having conversations, and ask people for their permission to follow up.
Don’t bring up your product in every conversation.
Provide value in every conversation you have.
Listen for the right moment to educate your prospect about the advantages of your product, before you tell them you have a product.
This is going to make them want it.
Then, because of the value you provide in educating them, they are more than willing to take a look, especially if you got them wanting it.