There are more ways than ever to add money to your bank account.
Today, we are going to be exploring the world of social entrepreneurship.
Social entrepreneurship is an approach by start-up companies and entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues. This concept may be applied to a wide range of organizations, which vary in size, aims, and beliefs. For-profit entrepreneurs typically measure performance using business metrics like profit, revenues and increases in stock prices. Social entrepreneurs, however, are either non-profits, or they blend for-profit goals with generating a positive “return to society”. Therefore, they must use different metrics. Social entrepreneurship typically attempts to further broad social, cultural, and environmental goals often associated with the voluntary sector in areas such as poverty alleviation, health care and community development.–Wikipedia
At times, profit-making social enterprises may be established to support the social or cultural goals of the organization but not as an end in itself. For example, an organization that aims to provide housing and employment to the homeless may operate a restaurant, both to raise money and to provide employment for the homeless.
In the 2010s, social entrepreneurship is facilitated by the use of the Internet, particularly social networking and social media websites. These websites enable social entrepreneurs to reach numerous people who are not geographically close yet who share the same goals and encourage them to collaborate online, learn about the issues, disseminate information about the group’s events and activities, and raise funds through crowdfunding.
This is a unique and innovative approach, that if implemented properly can be a game changer for your network marketing business.
What industry are you in?
Are your products something that can solve a social problem?
If they are, you can generate massive buzz by using this angle.
Let’s give an example.
Let’s say you have a product that promotes weight loss.
Obesity is a HUGE social issue in the United States.
This is a social topic that can generate a lot of buzz, but again, you have to implement it in the right way.
If you have a weight loss product, you could start a movement to educate people about the importance of achieving and maintaining a healthy weight. Make your initiative about education.
We are moving into 2020.
You could make “The 2020 Empowering Weight Loss Through Education Initiative”
This makes it a movement that people will be able to get behind and share.
There is no reason to talk about your weight loss product on the front end at all.
As a matter of fact, all you have to do in this case is set up a website with strategically placed, adsense style ads that point people to your funnel.
You don’t have to make any pitches.
You don’t have to sell any products.
You simply create a web presence and use that web presence to provide people with useful information that they will be more than willing to share.
This is how you can use Social Entrepreneurship to generate a growing number of interested prospects. The longer your content is there, the more interaction it will get, especially if it is highly informative and gets a lot of social interaction and shares.
Why would you stop adding content?
While content marketing is something that does take patience and time before it is really effective, this is one of the best ways to implement a social entrepreneurship marketing strategy. Get people engaged emotionally in a social topic using relevant content. How easy is that?
And, you can also easily advertise your campaign offline and drive people to your content rich, educational site, with the opportunity to learn about the product that is going to help bring about the change people are seeking.
You also want to make your overall strategy community centered.
When people do decide to try your product, or get plugged into your team, keep the same interest at the forefront. Figure out ways to use a percentage of the money generated through the growth of your team to give back to the community. Do free boot camps, or educational courses. Getting plugged into the community in this way will enable you to make a real difference.
Social Entrepreneurship is something you can get passionate about because if done properly, it will always impact the community in a positive way.
One of the things that will definitely help you is getting plugged into the movements that are tied to emotion. You need to find a problem that your product solves and plug in as the solution. You do it in such a way that provides real value to people, and simply let people know that you offer a solution, people will take you up on it.
You have to generate a buzz.
You must show that you are serious.
You must keep the educational content coming, which means educating yourself.
A content marketing approach tied to a social entrepreneurship strategy is going to generate buzz, providing the content is really useful.
You can’t just be a parroting existing information either.
You need to come up with your own thoughts concerning the issues related to your social topic. Be engaging and think outside of the box. Encourage community participation and you can’t go wrong.
This article, although it is short should be stimulating some pretty powerful ideas.
Learn about the Social Entrepreneurship Strategy we are implementing on my team here.
Hey there, my name is Chris Curtis and I want to thank you for taking the time to check out my blog. This is a place where I try to provide really good content for network marketing professionals. There is a lot of useful information out there, and I am here to pass the best of it along to you.
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