This One Mistake Will Diminish Your Efforts to Attract the Right Prospects

There is a lot that goes into a successful marketing campaign. You need to think of the process, the advantages of the product, advertising, content marketing, email follow up and making sure you get a return on your investment. You can do all of these things perfectly – and if you miss this, it might be all for nothing.

If you are here, you are a relationship marketing professional. This means you deal with people every day. You are a people person. You build relationships through the exchange of information. If you miss this though, you might be missing out on making your dreams your life.

The Importance of Mindfulness

It doesn’t matter what business you are in, this is appliable. It is applicable to life and your relationships. Being mindful will help you make the world a better place. If you are not mindful of your circumstance and don’t have a real sense of self-awareness, you may be cutting 80% of your business out of the loop.

There are 16 different personality types, and while some of them are similar to a couple of others, your personality is vastly different than most everyone you know. This holds true for everyone. Think about the numbers. If you have personality type #3, you have a 1 in 16 chance of being like someone else, and when you draw it out, it could take you 100 chances to find someone with a personality that is similar to yours. In addition, just because someone has the same kind of personality you have does not meant they are going to see things the same way.

Learning to Be Present and Self Aware will Give you an Unsurpassable Advantage Over Your Competition

Mindfulness is the psychological process of purposely bringing one’s attention to experiences occurring in the present moment without judgment, which one can develop through the practice of meditation and through other training. Mindfulness is derived from sati, a significant element of Buddhist traditions, and based on Zen, Vipassanā, and Tibetan meditation techniques. Individuals who have contributed to the popularity of mindfulness in the modern Western context include Thích Nhất Hạnh , Herbert Benson , Jon Kabat-Zinn , and Richard J. Davidson.

Clinical psychology and psychiatry since the 1970s have developed a number of therapeutic applications based on mindfulness for helping people experiencing a variety of psychological conditions. Mindfulness practice has been employed to reduce symptoms of depression, to reduce stress, anxiety, and in the treatment of drug addiction. Programs based on Kabat-Zinn’s and similar models have been adopted in schools, prisons, hospitals, veterans’ centers, and other environments, and mindfulness programs have been applied for additional outcomes such as for healthy aging, weight management, athletic performance, helping children with special needs, and as an intervention during the perinatal period.

Clinical studies have documented both physical- and mental-health benefits of mindfulness in different patient categories as well as in healthy adults and children. Research studies have consistently shown a positive relationship between trait mindfulness and psychological health. The practice of mindfulness appears to provide therapeutic benefits to people with psychiatric disorders, including to those with psychosis. Studies also indicate that rumination and worry contribute to the onset of a variety of mental disorders, and that mindfulness-based interventions significantly reduce both rumination and worry. Further, the practice of mindfulness may be a preventive strategy to halt the development of mental-health problems.

The necessity for more high-quality research in this field has also been identified—such as the need for more randomized controlled studies, for providing more methodological details in reported studies and for the use of larger sample sizes.


If you want to be successful in the Relationship Marketing business, the cornerstone success principle is mindfulness. It is learning to see things from a perspective beyond yourself. If you can look at yourself from an exterior perspective, you are able to gain a better understanding of the whole picture.

When you learn to see things from an external perspective, you begin to see how pointless the fear of failure is. You begin to see the reasons why you have insecurities, and changes you can make to improve the quality of your life.

The reason you want to see things beyond yourself, and your own limited understanding should be obvious for so many reasons. When it comes to relationship marketing, the message is clear and simple.

Mindfulness Reduces Your Stress

When you consider everything in the moment, you can examine what is making you stressed. Stress will kill your business because it destroys your ability to focus. It kills creativity and makes you anxious. Stress causes us to make decisions that move us away from where we want to be. You also don’t want to be stressed out for your own health.

Stress kills people, and if you aren’t paying attention to the way you feel, it could be to your own demise. I am not being negative. It is the truth. Mindfulness is important for your overall well being.

Mindfulness Keeps You Focused

Focus all by itself is going to give you an advantage over most. The world is full of distraction. Being mindful is a habit that takes practice, but it will help you free yourself of distractions. When you are mindful you focus on the task at hand. You are considering what you need to do and why. What is the best way to get it done? You aren’t looking at things in a reactive way.

Think about how easy it is to get distracted when you are online. You look at one thing, then another. All the bells, whistles and pretty picture make you forget what you were looking for in the first place. The distractions are everywhere.

Building a business in this industry is something you can do working a couple of hours a day. During that time you need to be focused on your work. If you want to be focused, be present in the moment, and participate in what you are doing. Don’t just go through the motions, but be an active participant. You have limited time in the day, and every second wasted on something pointless are seconds you will never get back.

Mindfulness will help you prioritize

Paying attention to the way you feel is going to give you the upper hand over your schedule. It is going to help you prioritize the things that are important.

Again, you only have so much time in the day. You definitely don’t want to spend all of your time working on your business. Your family should take a higher priority in my opinion. After all, isn’t that the point of working towards financial freedom and a stable residual income that will pay you year after year? You want more time with your family, not less.

Being mindful will give you more time because you are focused. When you have more time, you can think about the best ways to use that time. Understand how little time there is each day, and make the absolute most of it. IF you want to follow this advice accurately, you MUST pay attention to all those little moments.

Being mindful will help you hear what your customers and prospects are saying to you.

Relationship marketing is about communication. Marketing is a two way street. It isn’t just opening your mouth to educate. It is shutting your mouth to listen.

When you are mindful, you are paying attention to all of the circumstances and variables in your environment. You are looking at the big picture. If you are practicing mindfulness, you are going to get better at it. Eventually, you will learn to be present in every moment.

When you are present in the moment, you are engaged in the moment.

There has been a lot of research done on the subconscious mind. Your conscious reality does have an impact. This is the point. If you are practicing being mindful, and actively listening, you are doubling down on your data. You not only have the data on the surface because you are listening and thinking about what your prospect is saying without being emotional.

In psychology, the subconscious is the part of the mind that is not currently in focal awareness.

If your focal awareness is on your prospect, your subconscious mind is recording and reemphasizing that data. If you aren’t emotional about the feedback, it will come up with the most logical steps for you to take. You have to listen to yourself though, and to listen, you MUST be aware.

Take Away

Think about every moment of life. Get in the habit of it. Think about what you are doing now. When you are done focusing on the task at hand, focus on what you need to do next and prioritize. Pay attention to your environment, and actually listen to what people say. Being mindful will give you and the outcome of your marketing a tremendous advantage. THINK FOR YOURSELF, ABOUT YOURSELF, AND BEYOND YOURSELF!

Posted by chris

Are you ready to make things happen?

I really look forward to getting to know you. We are after all in the Relationship Marketing Industry. This is about people helping people. I know I could use your knowledge and insight. Maybe you could use some of mine.

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